Sports Wholesale https://sportswholesale.co.uk VAT: GB 384 7291 06 Registered: 2021 Part of: Dirac Trading Group --- About us Sports Wholesale is a branded sportswear excess stock distributor. We work with major brands and their distribution partners to quietly and efficiently clear surplus and end-of-line stock. We operate across the UK and internationally, shipping to buyers around the world. --- What we sell Branded sportswear from major labels including Adidas (our primary brand), Puma, New Balance, Converse, Reebok, Saucony, Berghaus, and Lambretta. Our stock is always genuine and we can provide sanitised invoices to prove authenticity. Stock changes regularly. What we have depends on what brands and their partners offer us. We don't manufacture or hold permanent lines - everything is excess, end-of-line, or surplus. Categories include footwear, apparel (tracksuits, hoodies, tees, jackets), football kits and equipment, and running gear. --- How we sell Minimum order value: £1,000 Lead time: 3-5 weeks on some lines. A smaller selection is available for immediate dispatch from the website. Shipping: Worldwide. UK buyers can also collect from warehouse. Invoicing: We provide sanitised invoices suitable for Amazon/eBay brand approval. Payment: Bank transfer. Pro-forma for new customers, 30 day terms for established accounts. --- Our buyers Typical buyers include: - Independent sports shops (high street and online) - eBay and Amazon resellers - Shopify store owners - Market traders and pop-up shops - Sub-distributors who supply smaller retailers Most of our buyers are small business owners. They're busy, they make calls all day, and they value relationships over formality. --- Tone guide Keep it casual and direct. Our buyers are traders - they talk like friends. Don't be overly formal or scripted. Relationships matter in this game. Network effects are huge - one good deal leads to referrals, repeat orders, and word of mouth. Treat every call like you're catching up with someone you do business with, not like you're reading from a sales deck. Be direct, be honest about what's available, and don't waste their time. If something isn't in stock, say so. If a deal is good, say that too. Don't oversell or pressure - these are repeat relationships, not one-off transactions. Avoid jargon like "synergies" or "value proposition". Talk about stock, prices, what's moving, and what's new in. --- Key phrases the team uses "We've just had some [brand] come in, thought of you" "What are you looking for at the moment?" "I can do you [quantity] at [price], how does that sound?" "I'll send you the list over WhatsApp / email" "Let me check what we've got on that" "These are moving quick so let me know sharpish" --- What NOT to say Don't mention specific brand partnerships or where stock comes from. Don't guarantee future availability of any line. Don't discuss margins or what we paid for stock. Don't badmouth competitors.